Natural probiotics are all the rage right now


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Natural probiotic foods are ‘all the rage’ to create immunity and a healthy gut. So what are some of these foods? 1. Tempeh – Tempeh is made from naturally fermented soybeans. With a slightly nutty flavour, it’s a good source of probiotics—and, because it contains all the essential amino acids, it’s a complete source of […]

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The Power of Storytelling


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Once upon a time… around the same time that Don Draper ruled the advertising world, all you needed to outsell your competitor was a catchy tagline and a huge advertising budget. The internet changed everything, and the mass marketing channels that were the best friend of the 20th century ad men are now nothing more […]

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Screaming for Ice Cream – The Unexpected Hero of 2015


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Ice cream….What’s your favourite flavour? Although ice cream can be considered a mature market and seeing lower rates of growth, manufacturers have managed to maintain momentum by innovating to stimulate consumption. Here are some of the main trends – and more quirky developments – in ice cream innovation, and the products launched to make the […]

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Connection is the New Food Fashion


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Food Fashion – We eat what we are…Consumers have moved from wanting to eat local to wanting a ‘connection with food’. If food is truly becoming fashion, then marketers need to probe deeper and more frequently to better understand the relationship between consumers and their food. Food trends are changing as quickly as fashion trends […]

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2015 Food Predictions


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The year is full in swing, these are our predictions for the way that the food landscape will continue to change throughout 2015. 1. Clear Labelling For the last few years we have all been discussing Clean and Green. Most labels claim they are now sustainably sourcing. Consumers, retailers, industry and regulators are all driving […]

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How to Freeze Your Fruit


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After all the recent issues on imported fruit, we thought we’d offer a guide to freezing your own. Freezing your own fruit can last 6-12 months. This is mostly dependent on moisture and air so make sure you pad dry, cut out rotten fruit, freeze first individually on a tray and pack in air tight […]

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